Universal Curve (Vizible) Advertiser Acceptable Use Policy (with Ad Approval Guidelines)

The Advertiser Acceptable Use Policy is applicable to advertisers participating in the Universal Curve (Vizible) marketplace. To be considered as an Universal Curve advertiser, you are required to adhere to the following policies.

We suggest you read the policies carefully and reference the guidelines often as we may change our policies at any time. As pursuant to our Terms and Conditions, it is your responsibility to keep up to date with and adhere to the policies posted here. Failure to comply with these policies may warrant us limiting ad serving to your site and/or limiting your Universal Curve account.

Landing page URL guidelines:
* URL must work.
o Landing page cannot take too long respond [less than 5 seconds].
* No extra characters in URL.
o Spaces are translated as %20 and therefore your link will not work.
* Site cannot link to a blank page, very little content/majority of page consists of ads, a page that is under construction, or a page with raw coding/incorrect coding.
* URL cannot utilize rotating landing pages.
* We must be able to review your intended landing pages.
o If you utilize 3rd party geo-targeting for your landing pages, we will not be able to review your ad. We suggest you edit your geo-targeting preferences during the time of review.
* URL cannot link directly to an executable file or any download that is not user initiated. Browser/system updates are an exception: (Windows Media Player, Quicktime, Flash players, or other programs required by the browser to view content).
* Landing page cannot require login to view any site content.
* May not redirect or change the URL associated with the Full Page Ad. Note: To change a URL, please submit a new variation for approval.
* The landing page may not contain code or scripts that cause the website to break out of frames.
* May not use malware/malicious code (e.g. virus, Trojans, worms, spyware, etc.) or deliver harmful programs.
* May not engage in any illegal online activity such as phishing, spoofing, or spamming.
* The display URL must correspond to the landing page URL.

Editorial guidelines:
* Ad copy must be complete.
o Ad copy must fit within character limits; text may seem cut-off if you hit the character limits.
* All or a majority of ad copy cannot be in ALL CAPS.
* Ad copy must have appropriate spacing.
* Ad copy must use correct spelling and grammar.
* Ad copy does not support HTML coding elements. Our exceptions are copyright and registered trademark.
o Copyright: ©
o Registered Trademark: ®
* Ad copy must have coherent ad copy.
o Take advantage of the text limits to create engaging ad copy that appeals to your audience.
o This applies to image banners as well. Your images must have a clear message for your audience.

Ad/Site content guidelines:
* Ad copy or creative must match the content of the landing page.
* Ad variations must cover the same industry as the initial ad created.
o While variations allow you to test various banner creatives and landing pages, ad variations must remain within the same industry as your primary ad. If you want to add different industries, you can create a new campaign for each industry.
* There must be content on the landing page.
o A site that primarily consists of only advertisements does not constitute content for a landing page.
* Banners cannot imitate system messages or system windows.
o Universal Curve does not allow banner ads that imitate a windows system message in likeness and behavior.
o While we do allow banners that utilize other creative design methods for improving click through rate (CTR), you may run into unforeseeable problems with conversions on these types of banners. This includes but is not limited to the following scenarios:
+ Image banners that look like functioning video players.
+ Image banners that look like there is interactive content.
* Full Page Ad landing page may not include the following site types: search engine, proxy, parked domain, or forum.
* Audio must be user initiated and cannot start automatically.
o If audio is used, the creative must include controls to stop, pause, or mute it.
* Animation that utilizes strobe animation, flashing background/text, or shaking is considered distracting and not allowed.
* Animation length is restricted to a maximum of 15 seconds (at 15-20 fps frame rate), after which point the ad must remain static.

Unacceptable Content:
* Any pornographic, adult, or mature content including animation or artificially censored nudity that would require a proper 18 U.S.C. 2257 compliance statement.
* Any offers for illegal activities, products or services.
* Promotion of incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website/advertiser metrics.
* Promotion of violence, racial intolerance, or advocacy against any individual, group, or organization.
* Promotion of fake documents, copied material, or paper mills.
* Promotion of drugs, or any related paraphernalia.
* Sales or offers that contain certain weapons, alcohol, tobacco, or any related paraphernalia.
* Promotion or any attempt to profit from human tragedy or suffering. This includes any content that may be deemed inappropriate or insensitive to victims of natural disasters or human tragedies.
* Promotion of excessive profanity or violence.
* Promotion of illegal activities or infringes on the legal rights of others.